Website up 46% (557 → 812 real visitors) — the fourth straight week of growth.

Why it matters Blog traffic drove the jump: 176 readers vs 134 the week before, with 88 Spanish readers (up from 65). The most-read post this week was a Spanish blog ('¿Deben los Cristianos Apoyar a Israel? — Romanos') at 18 reads — search traffic finding topical content. Google search sent 87 people to the site this week, roughly the same as last week (86), so the volume jump came from other sources: direct, social and referral traffic on a launch week. Automated crawler removals also dropped — 712 this week vs 1,540 last week — so the stated count is cleaner, not inflated.

We recommend Keep the weekly Spanish blog on the same schedule as the English one. The audience is finding it on Google, and 88 readers a week makes it the second-biggest channel segment after English blog (176). One timely post every few weeks (a question people are actually Googling) adds 15–20 extra readers each time it lands — the Reformation post did it and this Spanish post is doing it again.

Need from you Nothing — we have what we need.

YouTube watch quality doubled: average view percentage 14.6% → 22.6%, watch hours 45 → 69.

Why it matters The Genesis 8 sermon ('God Has Not Forgotten You') was the top-watched video this week at 25% average viewed and 2,970 minutes watched. Shorts drove half of all traffic (50% from the Shorts feed), and the series appears to be building a returning audience — subscriptions feed accounted for 18% of views, up from last week. 6 new subscribers, same as last week.

We recommend The Foundations series is producing the highest watch-quality numbers of the year (22.6% avg view % on a week-old sermon is strong for a church channel). Keep the condensed 10-minute cut on the homepage — the player data shows 101 plays from 138 visitors shown it, with 30 keeping it going while they browse.

Need from you Nothing — we have what we need.

Instagram reach is in the report now: 4,349 accounts reached (from 5,682); IG likes dropped 503 → 280.

Why it matters Instagram views, reach and link taps now come straight from Meta's API (as of Nov 9; no settings change was needed). Facebook views jumped 1,052 → 3,155, but we don't have enough weeks of data to know what drove it. The IG likes drop (503 → 280) tracks the content mix: last week had the superhero Kids post and two OCC shoebox posts that pulled 50–119 likes each; this week's highest-liked posts were Heidi and Sandro's birthdays (77 and 15 likes) and the KCS Veterans Day partnership (92 likes).

We recommend The birthday posts and the Veterans Day post outperformed the sermon content in likes — that's normal and doesn't mean the sermon content isn't working; it means community posts have a different kind of reach. With reach now in the report, next week can compare community posts and sermon posts in people reached, not just likes.

Need from you Nothing — we have what we need.

Kids is two weeks late, and the Nov 22 script is late too.

Why it matters The week of Nov 15 has no script and no art — script was due Nov 1. The week of Nov 22 script was due Sunday Nov 8. Both are missing. The app's Kids tab has been empty since Thursday Nov 5: Rahab (Nov 1) ran through Wednesday Nov 4, and no week of Nov 8 was written. The check has flagged this two weeks running. No Chaplain America episodes exist yet for the weeks of Nov 8 or Nov 15.

We recommend The Nov 15 script and art are the first priority; they turn Thursday Nov 12. Art was due Sunday Nov 8; Shaphan needs it by Tuesday Nov 10 to publish before the turn. Chaplain episodes for Nov 8 and Nov 15 are needed by Wednesday Nov 11 and Nov 18 respectively.

Need from you Heidi: Nov 15 script (was due Nov 1). Haggai needs it immediately to build art — The turn is Thursday Nov 12. The Nov 22 script was also due Sunday Nov 8.