Christchurch Miamihumbledisruption
WEEKLY REPORT · SEPTEMBER 13, 2026
📊 ANALYTICS · SEPTEMBER 6 → SEPTEMBER 12
🗓 ROLLING OUT · SEPTEMBER 14 → SEPTEMBER 20
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"We work because God works, and we rest because he's in control." — James Drake

Rolling Out

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🗓 Rolling Out · SEPTEMBER 14 → SEPTEMBER 20
  • 📖 Published — It All Begins with God (James Drake · Genesis 1:1–2:3), Week 1 of the eleven-week Foundations series on the church's one-year anniversary, EN + ES
  • 📝 Two blogs, both bilingual: James's sermon blog Sunday and Jeff Reed's Before There Was Light Thursday (scheduled, 5 AM)
  • 🎬 4 Shorts → YouTube + IG Stories, Mon–Thu 4:30 PM ET, and in the app's Moments feed
View 5 more ▾
  • 📱 Mon–Fri 9 AM — devotionals Day 1–5, EN and ES
  • 📲 NEW — fourteen daily App Launch Stories, 5:30 PM ET, Sep 14–27, one feature a day pointing to christchurchmiami.org/app
  • 🌐 A website-feature card daily at noon; a sermon pull-quote at 3 PM; a Spanish card at 7 PM
  • 🎧 Episode live in all four podcast feeds
  • 🏠 Homepage hero now plays this week's 10-minute cut, with slide spans that keep the headline off the slides

Blogs This Week

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📖 2 Blogs This Week

Last Week's Pulse

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📱 Instagram · PENDING *
— 👁
Views
— 🎯
Accounts Reached
— 💬
Interactions
36 📲
Stories Scheduled
▲ vs 35
* Instagram insights pending — API access being set up. What is measurable now: 36 Stories approved for Sep 14–20 against 35 that posted the week before. This week's count includes the first seven of fourteen daily App Launch Stories (5:30 PM ET, Sep 14–27), each pointing to christchurchmiami.org/app.
📺 YouTube · channel to Sep 13
375 👥
Subscribers
▲ vs 368
Aug 30 → Sep 13
682 🎬
Videos
61,193 ▶️
Lifetime Views
▲ vs 59,834
Aug 30 → Sep 13
722 ⏱
Weekly Views
▲ vs 698
Sep 6 – Sep 12
Channel totals from the Data API, pulled live at midnight. The comparison is two weeks, not one — there was no editorial file for the Sep 6 report, so Aug 30 is the last recorded snapshot. Weekly views (YouTube Analytics via Supermetrics, Sep 6–12 vs Aug 30–Sep 5) held flat, 698 → 722, but the peak moved: last week's came the Sunday and Monday after the sermon, this week's on Tuesday and Wednesday. Average view percentage rose 8.5% → 10.2%. The Spanish sermon, the 10-minute condensed cut and the complete service all went public at 11 PM Sunday, each with its own thumbnail and in its series playlists.
📺 YouTube Shorts · Sep 14 – Sep 17
4 ⚡
Shorts Scheduled
→ vs 4
4:30 PM 🗓
Slot
Mon–Thu ET
4 📱
In the App
Moments feed
YT + IG 📲
Surface
Four clips — God is hovering, not enough faith to be an atheist, why us, the same hands — scheduled to YouTube as private + publishAt with a matching IG Story at the same minute. New this week: all four are also in the mobile app's Moments feed with their pull quotes, which they were not last Sunday night.
🎧 Podcast · four feeds
53 🇺🇸
EN Audio
▲ vs 52
53 🎥
EN Video
▲ vs 52
46 🇪🇸
ES Audio
▲ vs 45
46 📼
ES Video
▲ vs 45
It All Begins with God added to all four feeds from the Resi English sermon and the HeyGen Spanish dub. Every media file was checked byte-for-byte against the copy on disk, and the feed GUID check passed after a fresh build.
🌐 Website · Sep 6 – Sep 12
987 👤
Users
▲ vs 408
1,162 🧭
Sessions
▲ vs 513
1,834 👁
Page Views
▲ vs 944
35.3% ✅
Engagement
▼ vs 49.1%
GA4 property 514331806, site-wide, Sep 6–12 vs Aug 30–Sep 5, pulled 9/15. Reach more than doubled — users 408 → 987, sessions 513 → 1,162 — well above the Aug 9–15 high of 577 users. Visits were shallower: pages per session 1.84 → 1.58 and engagement 49.1% → 35.3%, the usual signature of many first-time visitors landing on one page. Read the reach and the depth together, not either alone.
📧 Mailchimp · Sep 6 – Sep 12
1,391 ✉️
Recipients
▼ vs 1,478
50.5% 📬
Open Rate
▲ vs 49.4%
2 📨
Campaigns
▼ vs 3
64 🔗
Clicks
▲ vs 42
CCM Sheet `mailchimp_weekly`, refreshed 9/15. Two campaigns to 1,391 recipients, 982 opens — a 50.5% open rate, level with 49.4% the week before. Clicks rose 42 → 64 on one fewer campaign (click rate 1.8% → 2.2%), while first-hour opens eased 32.8% → 24.4%. Subscribers 2,812.
▶︎ Homepage Sermon Player · 2026-09-06 → 2026-09-13

"It All Begins with God - Genesis 1:1-2:3" is in the homepage hero now; the numbers below are last week's. First-party counters, not GA4 — aggregate only, nothing traceable to a person.

172
Shown
returning visitors who got the sermon instead of the brand film
120
Played
69.8% of those shown
0
Turned sound on
0.0% of plays — chose to listen
37
Kept it playing
took the sermon with them while browsing the site
1
Tapped on a phone
deliberate taps, never autoplay
0
Listened only
picture off, voice on

Watch depth: 11 → 10 → 9 → 5 reached 25/50/75/100%, so 4.2% of plays ran to the end. Captions on 0 times; listened without the picture 0.

Plays by day
12S
8M
15T
21W
21T
22F
15S
6S
📈 Sermon Views — YouTube, Homepage & Podcast (last 5 Sundays)

Each bar is one Sunday’s total across every channel — the number above the bar — with the segments showing which channel contributed. YouTube = views; homepage hero = plays of the condensed cut; podcast = deduped downloads. These are lifetime totals, so older sermons have had longer to accumulate. Read the mix and the recent trend, not a strict week-to-week ranking — the newest bar is hatched because it has had days rather than weeks.

† Sep 13 = hatched: still accruing, fewer days than the bars beside it.

Where the numbers live

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The numbers that used to sit here now update every day:

  • Website, YouTube, Google listing, Instagram, app usage → Impact
  • Search performance, queries, rankings → Search
  • AI assistants — who is asking, who is crawling, who cites us → AI visibility

This page is the week in one glance: what shipped, what worked, and the note from Jeff.

What Worked / What to Watch

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📈 What worked

The proofing loop did its job. Jeff sent back eighteen cards at Checkpoint 2 with notes, and every one came back as a new revision rather than a conversation: both English blogs rewritten in the named author's voice, both Spanish blogs retranslated from the approved English, the vertical thumbnails re-rendered bigger, and three social packs rebuilt so every pull quote is a sentence that actually appears in its source.

Checkpoint 3 is the right home for pages. Twelve sermon-page cards could not be proofed at Checkpoint 2 because the pages do not exist until the site push. They now register at Checkpoint 3 automatically, so next week's Checkpoint 2 holds only what can genuinely be looked at.

The app is catching up with the website. The Spanish transcript tab exists, the runtimes are in, and for the first time the week's Shorts reached the Moments feed on Sunday night instead of sitting on a laptop.

🤔 What to watch

Look for things that look finished but are not. The complete service went public untrimmed because the step that applies the cut failed once and never retried; the upload step now refuses anything but the trimmed file, and a failed approval hook retries instead of disappearing.

Watch the step timers. The podcast and site-push steps were cut off by a five-minute silence timer during work that is quiet by design — an audio encode, a deploy watch. Both now allow thirty minutes. If a step is marked blocked with its work already live, that timer is the first suspect.

Spanish and complete-service engagement is the number to read in next week's report: all three non-broadcast videos went public at 11 PM Sunday rather than earlier in the day.

Open Items

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⚠️ Open Items · internal · pipeline tracking
  • Complete-service chapters ("Jump to a moment") and runtime — built as soon as YouTube finishes processing the Studio trim; then Jeff reviews at /_run/chapters
  • Recap narration (Sermon Audio Summary) — generating overnight
  • Shorts playlist sweep — re-run after Thursday, once this week's four have posted
  • Saturday previews — three of four wait on next Sunday's service guide (Friday task)
  • Chaplain America — week 38 episodes not ready yet